Laboratorio Olfattivo

LO sent a neat box containing fourteen fragrances released between 2010 and 2016. The look is reassuringly, indeed soporifically hip, complete with slightly moth-eaten Courier typeface, square-format leaflet, Byredo-type bottles, lots of white space, nice photos. In short, all the perquisites of a niche firm that wishes to be carried in respectable stores, bought by young women in white Capri pants and Superga shoes, and one day be acquired for an eight-figure sum by L’Oréal. […]